WELCOME

SPG Sports is thrilled to announce a new partnership with IN-HOUSE, the world's first tastemaker fashion marketplace for musicians, athletes, influencers, entertainers, and other cultural leaders. This exciting collaboration marks a significant milestone in SPG Sports' efforts to continue building brands for athletes and entertainers worldwide.

Based in New York City, IN-HOUSE works with original streetwear brands and creates digital collectibles that bring elite creators and fans together through fashion. The company has established itself as a trailblazer in the industry, and its innovative approach to fashion and digital collectibles has garnered attention from creators and fans alike.

The partnership's primary focus will be on building brands for athletes and entertainers across the world. SPG Sports and IN-HOUSE will work together to develop and execute strategies that help creators grow and engage with their audiences through fashion and digital collectibles. 

As part of the partnership, Alexander Sapega, Founder and Chief Executive Officer at SPG Sports, will also be joining IN-HOUSE as a new Advisor. IN-HOUSE has formed an Advisory Committee to assist its Board of Directors and executives in its business activities, and Sapega will bring his expertise and knowledge to serve on its Advisory Committee. With years of experience in the sports industry, Alexander Sapega is excited to join the team at IN-HOUSE and contribute to its continued growth and success.

It represents a significant step forward for SPG Sports as it underscores the importance of collaboration in the sports and entertainment industries. Together, the two companies are well-positioned to make a positive impact on the world of fashion and digital collectibles and help athletes and entertainers build their brands and connect with their audiences in new and innovative ways.

For more news and updates regarding this official Knowledge Partnership, be sure to follow SPG Sports on LinkedIn, Instagram and Twitter.