PROJECTS
LYMPO X JENIA GREBENNIKOV & ERIK SHOJI
SPG Sports is excited to announce that our clients, Jenia Grebennikov and Erik Shoji, have become the newest addition to the Lympo roster of world-famous athletes. This marks the first time that volleyball athletes have been included in Lympo's sports NFTs ecosystem, and we are thrilled to be a part of this historical moment.
SPG Sports is proud to announce Benjamin Patch, as a new tastemaker at IN-HOUSE. Benjamin is a Berlin-based designer, art director, and former professional athlete, having been a member of USA Men's Indoor National Volleyball Team for 10 years. His focus is on the integration of fashion brands through the story of the athlete, aiming to reach broader communities and generate engagement in both the brand and respective sport through creative and artistic styling, campaigns, and creative direction.
IN-HOUSE is the world’s first tastemaker fashion marketplace for musicians, athletes, influencers, entertainers, and other cultural leaders, based in New York City. Benjamin Patch and IN-HOUSE will be working together to create a new fashion clothing line, with Benjamin providing guidance and direction.
IN-HOUSE X PERGAMON
CANCUN FC X NSS SPORTS
Cancún FC linked up with street football and sportswear media company nss sports in an in-depth article about the club’s third jersey launch. Produced by Nike, this was considered one of the most iconic jerseys ever made, the 1997 jersey created by ABA Sport for the Mexican National squad with clear references to Aztec culture. Similarly, the one just released by Cancún FC is inspired by another of Mexico's most famous peoples, the Maya, a statement that celebrates community, culture and in particular, Mexico.
A dedication that seems almost taken for granted given the goals announced by Giovanni Solazzi in the interview: "we want to be more than just a football club, our goal is to integrate art, culture, history, fashion and entertainment to create a brand that represents Mexico in the eyes of the world. The community is everything. Our president, Jeff Luhnow, says that sports teams belong to the community, and we (the owners and managers) are just its custodians. There is no better metaphor."
Benjamin Patch has joined forces with The United Nations Development Programme (UNDP) – an agency tasked with helping countries eliminate poverty and achieve sustainable economic growth and human development. Headquartered in New York City, it is the largest United Nations development aid agency, with offices in 170 countries.
Patch promoted UNDP’s Dear World Leaders (DWL) campaign focused on raising awareness of climate change. Dear World Leaders was launched during the 2021 United Nations Climate Change Conference. The campaign provided a platform to people from all over the world, who posted video messages telling decision-makers how climate change is affecting them, and what is at stake. Messages of anxiety, anger, frustration and fear, but also messages of hope, and most importantly calls for action!
UNDP & DEAR WORLD LEADERS
Jenia Grebennikov has joined the Equal jersey campaign to raise awareness of equality and drive change through volleyball. Volleyball World announced a partnership with Let’s Keep The Ball Flying (LKTBF) – a charity that helps raise awareness of equal rights through the power of volleyball.
The international volleyball organization has enlisted the support of Jenia Grebennikov within the project as an Ambassador, due to his unique story and background adding further weight to the importance of the campaign. The Equal Jersey is worn by girls and coaches at a volleyball training camp in Nepal.
The camp was set-up by LKTBF to promote equality, education, inclusion, and empowerment, boosting equal access through the power of volleyball.