PARTNERSHIP
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SPG Sports is proud to announce that its client, Pallavolo Padova, has signed a strategic club-to-club partnership agreement with Hyderabad Black Hawks, a professional RuPay Prime Volleyball League (PVL) club based in Hyderabad, India. This partnership is set to revolutionize the volleyball scene in India and contribute to the development of both Indian and Italian volleyball.
Pallavolo Padova, one of the most prestigious teams in Italy, brings invaluable experience to the partnership. The Hyderabad Black Hawks, one of the most visible and marketable entity in the PVL, impressed with their unrivaled fan engagement and aggressive marketing strategy in the successful second season of the PVL. This partnership will foster an exchange of resources, expertise, and opportunities for player development, with the aim to enhance the competitiveness of both clubs.
The three-year partnership between the two clubs aims to increase the value of the volleyball brand in their respective countries by sharing the knowledge and expertise of both organizations. The President of Pallavolo Padova, Giancarlo Bettio, expressed his excitement about the partnership, saying, "With this strategic partnership, we want to increase our brand awareness within the Indian market. In turn, we want to improve, be inspired and learn from the dynamism expressed by a reality like that of the Black Hawks, at the forefront of marketing and the future vision of sports as a unique and increasingly exciting and interactive spectacle with the fan base."
Abhishek Reddy Kankanala, Principal Owner at the Hyderabad Black Hawks, sees this partnership as a meeting point of two distinct volleyball cultures, offering a gateway for mutual learning and growth: "Our alliance with Pallavolo Padova signifies a unique opportunity to connect with and nurture a vibrant fan base in India, particularly in Telangana and Andhra Pradesh - a region home to over 85 million sports enthusiasts. As we unite our strengths, we aim to make the sport more inclusive and exciting, further solidifying the bond with our fans. Through shared expertise and cultural exchange, we envision this collaboration enhancing our team's performance and driving the development of volleyball in our regions.”
Furthermore, Abhishek Reddy Kankanala, speaking on behalf of A23, the mother company of Hyderabad Black Hawks, emphasizes their dedication to fortifying their association with sports events like volleyball as part of a strategic approach to engage target audiences who appreciate and follow skill-based games. By aligning their brand with such events, they tap into the contagious excitement and unwavering enthusiasm of players and fans, forging a powerful connection. This connection enables them to amplify the relevance of their message to both existing and prospective customers who share a deep interest in sports and gaming, ultimately bolstering brand awareness and fostering higher levels of engagement. Abhishek Reddy Kankanala concludes, "Our partnership with Pallavolo Padova not only allows us to provide Indian volleyball players with an opportunity to be part of the global platform, but it also enhances brand visibility at a global level. We at A23 are tremendously excited about this partnership."
This strategic club-to-club partnership agreement between Pallavolo Padova and Hyderabad Black Hawks is expected to have a significant impact on the sport's growth and development in both nations. SPG Sports is excited to support its client, Pallavolo Padova, in this partnership and looks forward to seeing the positive impact it will have on the volleyball scene in India and Italy.
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